Second Life Podcast: Claire Mazur and Erica Cerulo

Welcome to Second Life, a podcast spotlighting profitable ladies who’ve made main profession adjustments—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content material officer at Who What Put on, every episode offers you a direct line to ladies who’re recreation changers of their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or wherever you get your podcasts to remain tuned.

Claire Mazur and Erica Cerulo are reshaping the world of contemporary romantic content material by means of their newest enterprise, 831 Tales. Recognized for his or her modern spirit, Mazur and Cerulo initially made a mark in 2010 with their firm Of a Form, an e-commerce platform that celebrated distinctive style items whereas weaving in compelling narratives concerning the designers behind them.

Their imaginative and prescient for storytelling by means of design shortly caught the eye of the retail trade. In 2015, Mazur and Cerulo offered Of a Form to Mattress Tub & Past, the place they spent the following 4 years enhancing the model and contributing to its millennial advertising and marketing technique. Nevertheless, as Mattress Tub & Past confronted monetary challenges, the corporate determined to shutter Of a Form in 2019. This surprising flip of occasions allowed the duo to pause, replicate, and contemplate their subsequent transfer.

Throughout their exploration and consulting, Mazur and Cerulo felt that romantic content material in books, TV, and movie was prepared for change. They observed that the joy round romantic content material was as intense as main fandoms just like the Marvel Cinematic Universe or Bravo’s actuality TV empire; nonetheless, regardless of its widespread attraction, no model had handled romantic tales with the depth, sophistication, and full expertise that different genres obtained.